The Do’s and Don'ts of Exhibition Networking
24
Jun

The Do’s and Don’ts of Exhibition Networking

The exhibition is great for connecting with people and growing your business. It also provides help in building relations, increasing sales and more. But, simultaneously, it is important to ensure what to perform and what not to do during exhibition networking.

Here are the do’s and don’ts for hassle-free exhibition networking.

Do’s

  • Prepare yourself and your teammates: It should not look like you or your teammates are unprepared for discussions. Take guidance from the exhibition stall designer, study previous exhibitions and prepare yourself for topics to discuss with your potential clients and partners.
  • Ensure to stand out from the crowd: How you prepare yourself to stand out from the crowd is very important. There would be other businesses that would prepare themselves for the same. But you should know how to grab the attention of your audience.
  • Take each other’s contact details – Networking is one of the primary purposes of the exhibition. When you meet someone, take their contact information, whether they align with your goals. You both might collaborate in the future or work together to benefit each other’s company. An exhibition stall designer can give you creative ideas for your company’s presence at the exhibition.
  • Train your staff: Team training and motivation are equally important. They should be aware of what and what not to perform during the exhibition to avoid impacting the audience negatively. Do refer to the exhibition stall designer for the golden rules of the exhibition. The trained and motivated staff helps to create a memorable impression on the audience.

Don’ts

  • Interrupt:
  1. Be a good listener and know what others think of your opinions, ideas and business.
  2. Do listen to them and don’t interrupt them while speaking.
  3. Do open to their insights and knowledge.
    • Forget follow-ups – Put a reminder to take follow-ups with the people you met in the exhibition. Follow-ups are important, as they also give you another chance to interact with them. Prepare social media and e-mail drafts, whichever suits your convenience.
    • Waste time: Focus on the audience who are your potential buyers. The exhibition stall designer and previous exhibitions will provide a helpful guide to the type of audience you will meet with. Save time on an audience who are not decision-makers. 

    Conclusion

    Networking at the exhibition provides the opportunity to connect and build relations if done right. Do follow all the do’s, like be clear about your goals, prepare yourself and your teammates for any and every circumstance, look for the multiple ways to stand out in the crowd, prepare what you want to communicate with your audience about yourself and business, train your staff and do motivate them to bring the best out of your efforts, last but not least, do take contact details of the people you meet at your exhibition. 

    When you carefully put your mind on do’s, remember to follow don’ts. Prepare yourself for every circumstance, don’t waste time with the audience who are casual browsers, do not interrupt people when they are giving their insights, remember they are willing to share their insights because they are interested in your ideas and do not forget to take follow-ups with them after the exhibition.